Culture-led Brand Marketing, Experience, Public Relations

New York Los Angeles London

Troika Mission Group provides integrated branding and advertising solutions for global brands using emerging technology, data, and creativity to deepen engagement with consumers and fans.

Troika is a brand consultancy and creative agency with expertise in entertainment media. Our craft is a blend of art, science and strategic thinking to create valuable and meaningful brand experience that builds highly engaged, loyal audiences.


Mission puts brands In Culture with
the Right Ideas, Perfectly Executed

In Culture
Culture is shared meaning.  Our hard-earned understanding of people and their cultures informs everything we do.

Right Ideas
There are infinite ways to respond to any challenge, but “the right ideas” are relevant, meaningful and will drive a commercial difference.

Perfectly Executed
Even the best ideas can be undermined by poor execution.  Our range of services allow us to deliver every element of a communications campaign to the highest standard.

Troika Digital

Troika Digital is a performance marketing and data intelligence company that translates quantifiable metrics into actionable insights, empowering businesses to connect with consumers, enhance engagement and optimize brand performance.

Troika Services

FandomConnect is a live engagement platform that enhances the guest experience, helps brands gain valuable insights, promote their business and drive revenue over a custom Wi-Fi network.