Troika Welcomes Award-Winning Executive Producer Elyse Roth in Strategic Partnerships Role

Press 07–26–19


LOS ANGELES, JULY 26, 2019 — Troika Mission Group (OTC: MTWO), the global branding and communications company, has welcomed award-winning executive producer Elyse Roth as executive director, strategic partnerships. 

In this new business development role, Roth will draw upon her extensive production and advertising experience to connect with brands seeking to harness the power of entertainment to bring marketing solutions to their business challenges.

Roth is based on both coasts, splitting her time between Troika’s Los Angeles and New York offices. She reports to Dan Pappalardo, co-founder and president, Troika.

“Troika believes every brand is an entertainment brand in today’s hyper- connected, consumer-first marketplace,” Roth said. “I wholeheartedly agree, and am excited to join a team that believes that every brand — from startup to Fortune 500 company — can benefit from adopting the best of entertainment and advertising in their marketing and communications.

Roth has a distinguished career of more than 20 years working for companies that have shaped the pop culture landscape. She began her career as a showrunner for “The Jon Stewart Show,” and “The Daily Show,” and then went on to produce specials for comedians like Sandra Bernhard and Nickelodeon’s Funniest Moms. She later moved to the agency side of the business, working at Young & Rubican, and Chiat\Day before spending six years at Trollbäck + Co. Roth was most recently at brand consultancy RedPeak, a division of Kyu.

About Troika Mission Group

Troika Mission Group is a global branding and communications company that specializes in brand voice and personality, physical and digital experiences, advertising solutions, marketing strategy, and public relations. TMG leverages emerging technology, data science, and world-class creative to helps brands deepen audience engagement throughout the consumer journey. Clients include Amazon, Verizon Media Group, LVMH Moët Hennessy – Louis Vuitton, Microsoft, Unilever, Tiffany & Co., Sony Pictures Television, J. Crew, Apple, CBS Sports, PGA TOUR, AT&T SportsNet, HBO Sports, Starz, Hulu, ABC, ESPN, TEGNA Media, MotorTrend, Netflix, Intercontinental Hotels Group, Riot Games, and UFC. More at:

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